Lesson 1: B2B Commerce Business Model, Personas, Storefront, Accounts, and Catalog
Lesson Overview
This lesson develops practical skills in b2b commerce business model, personas, storefront, accounts, and catalog for Salesforce B2B Commerce Lightning Functional Training.
Topics Covered
B2B commerce strategy, buyers, sellers, administrators, service, and operational personas
Web stores, Experience Cloud, buyer accounts, contacts, users, roles, and access
Product catalogs, categories, products, media, specifications, and merchandising
Buyer groups, entitlement policies, catalog visibility, segmentation, and account relationships
Business requirements, user journeys, KPIs, adoption, and operating model
Functional solution blueprint and data readiness
Practical Activity
Configure or analyze a scenario involving b2b commerce strategy, buyers, sellers, administrators, service, and operational personas.
Build and validate an exercise covering web stores, experience cloud, buyer accounts, contacts, users, roles, and access and product catalogs, categories, products, media, specifications, and merchandising.
Use tests, logs, reports, or documentation to verify functional solution blueprint and data readiness.
Key Takeaways
Explain b2b commerce strategy, buyers, sellers, administrators, service, and operational personas in the context of Salesforce B2B Commerce Lightning Functional Training.
Apply practical methods for web stores, experience cloud, buyer accounts, contacts, users, roles, and access and product catalogs, categories, products, media, specifications, and merchandising.
Test, document, and troubleshoot functional solution blueprint and data readiness.
