Understanding Customers and User Needs

Module Description

Successful digital products are built around customer needs. This module teaches participants how to understand users, analyze behaviors, and identify opportunities through customer research.

Learning Objectives

• Understand customer needs
• Conduct user research
• Develop customer insights
• Improve user experience

Topics Covered

• Customer-Centric Product Management
• User Research Methods
• Customer Interviews
• Surveys
• Personas
• Customer Journey Mapping
• User Behavior Analysis
• Pain Point Identification
• User Needs Analysis
• Voice of Customer