Introduction to Digital Product Management

Module Description

This module introduces the concept of digital product management and explains the role of product professionals in creating successful digital solutions. Participants will understand how digital products deliver customer value and support business objectives.

Learning Objectives

• Understand digital product management fundamentals
• Define the role of a digital product manager
• Understand product value creation
• Explore digital product characteristics

Topics Covered

• What is Digital Product Management?
• Digital Products vs Traditional Products
• Role of the Product Manager
• Product Manager Responsibilities
• Product Thinking
• Product Value Creation
• Product Lifecycle Overview
• Product Management Challenges
• Product Management Competencies
• Digital Product Trends