Market Research and Competitive Analysis

Module Description

Product managers need to understand market dynamics and competitive landscapes. This module explains techniques for analyzing markets, competitors, and emerging opportunities.

Learning Objectives

• Analyze market conditions
• Understand competition
• Identify market opportunities
• Support product decisions

Topics Covered

• Market Research Fundamentals
• Market Segmentation
• Target Customers
• Competitive Analysis
• Competitor Benchmarking
• Market Trends
• Industry Analysis
• SWOT Analysis
• Customer Demand Analysis
• Opportunity Assessment