Lesson 3: Calculated Insights, Segmentation, Activation, Personalization, and Analytics
Lesson Overview
This lesson develops practical skills in calculated insights, segmentation, activation, personalization, and analytics for Salesforce Data Cloud Fundamentals (SDC101).
Topics Covered
Calculated insights, measures, dimensions, joins, filters, schedules, and performance
Segments, attributes, calculated insights, related attributes, publishing, and refresh
Activation targets, Marketing Cloud, advertising, CRM, external destinations, and APIs
Personalization, next best action, campaigns, journeys, analytics, and AI grounding
Data actions, events, streaming insights, and near-real-time use cases
Segment counts, activation testing, reconciliation, and business validation
Practical Activity
Configure or analyze a scenario involving calculated insights, measures, dimensions, joins, filters, schedules, and performance.
Build and validate an exercise covering segments, attributes, calculated insights, related attributes, publishing, and refresh and activation targets, marketing cloud, advertising, crm, external destinations, and apis.
Use tests, logs, reports, or documentation to verify segment counts, activation testing, reconciliation, and business validation.
Key Takeaways
Explain calculated insights, measures, dimensions, joins, filters, schedules, and performance in the context of Salesforce Data Cloud Fundamentals (SDC101).
Apply practical methods for segments, attributes, calculated insights, related attributes, publishing, and refresh and activation targets, marketing cloud, advertising, crm, external destinations, and apis.
Test, document, and troubleshoot segment counts, activation testing, reconciliation, and business validation.
