Lesson 2: Data Model Objects, Mapping, Harmonization, Identity Resolution, and Unified Profiles
Lesson Overview
This lesson develops practical skills in data model objects, mapping, harmonization, identity resolution, and unified profiles for Salesforce Data Cloud Fundamentals (SDC101).
Topics Covered
Customer 360 Data Model, standard and custom Data Model Objects, and relationships
Mapping source fields, keys, attributes, party data, engagement data, and reference data
Identity rulesets, match rules, reconciliation rules, identifiers, and contact points
Consent, privacy, data-use purpose, sensitive attributes, and governance
Mapping and identity-resolution validation
Practical Activity
Configure or analyze a scenario involving customer 360 data model, standard and custom data model objects, and relationships.
Build and validate an exercise covering mapping source fields, keys, attributes, party data, engagement data, and reference data and identity rulesets, match rules, reconciliation rules, identifiers, and contact points.
Use tests, logs, reports, or documentation to verify mapping and identity-resolution validation.
Key Takeaways
Explain customer 360 data model, standard and custom data model objects, and relationships in the context of Salesforce Data Cloud Fundamentals (SDC101).
Apply practical methods for mapping source fields, keys, attributes, party data, engagement data, and reference data and identity rulesets, match rules, reconciliation rules, identifiers, and contact points.
Test, document, and troubleshoot mapping and identity-resolution validation.
