Lesson 3: Campaign Execution, Automation, Journeys, CRM, and Customer Follow-Up
Lesson Overview
This lesson develops practical skills in campaign execution, automation, journeys, crm, and customer follow-up for EEB 101 Email Engagement and Business Fundamentals.
Topics Covered
Campaign calendars, scheduling, triggered messages, nurture, reminders, and lifecycle programs
Simple automation, workflows, conditions, waits, branching, and exception handling
CRM leads, contacts, campaigns, activities, responses, and sales follow-up
Landing pages, forms, lead capture, conversion, and data handoff
Cross-channel coordination, service communication, and customer experience
Campaign execution and handoff scenario
Practical Activity
Configure or analyze a scenario involving campaign calendars, scheduling, triggered messages, nurture, reminders, and lifecycle programs.
Build and validate an exercise covering simple automation, workflows, conditions, waits, branching, and exception handling and crm leads, contacts, campaigns, activities, responses, and sales follow-up.
Use tests, logs, reports, or documentation to verify campaign execution and handoff scenario.
Key Takeaways
Explain campaign calendars, scheduling, triggered messages, nurture, reminders, and lifecycle programs in the context of EEB 101 Email Engagement and Business Fundamentals.
Apply practical methods for simple automation, workflows, conditions, waits, branching, and exception handling and crm leads, contacts, campaigns, activities, responses, and sales follow-up.
Test, document, and troubleshoot campaign execution and handoff scenario.
