Lesson 2: Email Content, Design, Lists, Personalization, Deliverability, and Testing
Lesson Overview
This lesson develops practical skills in email content, design, lists, personalization, deliverability, and testing for EEB 101 Email Engagement and Business Fundamentals.
Topics Covered
Subject lines, preheaders, copy, calls to action, layout, images, links, and mobile design
Templates, reusable blocks, personalization, dynamic content, and accessibility
Lists, fields, data quality, segmentation, suppression, and audience hygiene
Sender reputation, authentication concepts, bounces, complaints, spam, and deliverability
Preview, proofing, link checks, rendering, test audiences, and approvals
Email creation and quality-assurance exercise
Practical Activity
Configure or analyze a scenario involving subject lines, preheaders, copy, calls to action, layout, images, links, and mobile design.
Build and validate an exercise covering templates, reusable blocks, personalization, dynamic content, and accessibility and lists, fields, data quality, segmentation, suppression, and audience hygiene.
Use tests, logs, reports, or documentation to verify email creation and quality-assurance exercise.
Key Takeaways
Explain subject lines, preheaders, copy, calls to action, layout, images, links, and mobile design in the context of EEB 101 Email Engagement and Business Fundamentals.
Apply practical methods for templates, reusable blocks, personalization, dynamic content, and accessibility and lists, fields, data quality, segmentation, suppression, and audience hygiene.
Test, document, and troubleshoot email creation and quality-assurance exercise.
