Lesson 1: Marketing Cloud Architecture, Accounts, Contacts, Data, and Governance
Lesson Overview
This lesson develops practical skills in marketing cloud architecture, accounts, contacts, data, and governance for Salesforce Marketing Cloud Data-Driven Solutions (MKT201).
Topics Covered
Marketing Cloud Engagement architecture, business units, roles, users, and permissions
Contact model, Contact Key, subscribers, All Contacts, data extensions, lists, and attributes
Data relationships, retention, imports, exports, SFTP, file transfer, and data quality
Consent, preferences, suppression, privacy, data minimization, and governance
Content Builder folders, assets, templates, naming, and reusable content
Account setup, documentation, standards, and readiness review
Practical Activity
Configure or analyze a scenario involving marketing cloud engagement architecture, business units, roles, users, and permissions.
Build and validate an exercise covering contact model, contact key, subscribers, all contacts, data extensions, lists, and attributes and data relationships, retention, imports, exports, sftp, file transfer, and data quality.
Use tests, logs, reports, or documentation to verify account setup, documentation, standards, and readiness review.
Key Takeaways
Explain marketing cloud engagement architecture, business units, roles, users, and permissions in the context of Salesforce Marketing Cloud Data-Driven Solutions (MKT201).
Apply practical methods for contact model, contact key, subscribers, all contacts, data extensions, lists, and attributes and data relationships, retention, imports, exports, sftp, file transfer, and data quality.
Test, document, and troubleshoot account setup, documentation, standards, and readiness review.
