Triggered sends, transactional messaging, MobileConnect, MobilePush, and channel coordination
APIs, connectors, Salesforce CRM integration, synchronized data, and event triggers
Personalization, segmentation, suppression, frequency, and orchestration patterns
Automation and journey testing, monitoring, recovery, and performance
Practical Activity
Configure or analyze a scenario involving automation studio activities, schedules, imports, queries, extracts, scripts, and notifications.
Build and validate an exercise covering journey builder entry sources, activities, decisions, waits, goals, exits, and versions and triggered sends, transactional messaging, mobileconnect, mobilepush, and channel coordination.
Use tests, logs, reports, or documentation to verify automation and journey testing, monitoring, recovery, and performance.
Key Takeaways
Explain automation studio activities, schedules, imports, queries, extracts, scripts, and notifications in the context of Salesforce Marketing Cloud Connect Essentials (MCC201).
Apply practical methods for journey builder entry sources, activities, decisions, waits, goals, exits, and versions and triggered sends, transactional messaging, mobileconnect, mobilepush, and channel coordination.
Test, document, and troubleshoot automation and journey testing, monitoring, recovery, and performance.
