Lesson 2: Email Studio, Content, Personalization, Deliverability, and Testing
Lesson Overview
This lesson develops practical skills in email studio, content, personalization, deliverability, and testing for Salesforce Marketing Cloud Account Engagement Training.
Topics Covered
Email creation, templates, content blocks, dynamic content, and personalization
AMPscript concepts, personalization strings, conditional content, and data lookup
Sender profiles, delivery profiles, send classifications, domains, and authentication
Audience selection, exclusions, suppression, seed lists, and test sends
Deliverability, reputation, bounces, complaints, unsubscribes, and list hygiene
Preview, validation, QA, accessibility, rendering, and approval workflows
Practical Activity
Configure or analyze a scenario involving email creation, templates, content blocks, dynamic content, and personalization.
Build and validate an exercise covering ampscript concepts, personalization strings, conditional content, and data lookup and sender profiles, delivery profiles, send classifications, domains, and authentication.
Use tests, logs, reports, or documentation to verify preview, validation, qa, accessibility, rendering, and approval workflows.
Key Takeaways
Explain email creation, templates, content blocks, dynamic content, and personalization in the context of Salesforce Marketing Cloud Account Engagement Training.
Apply practical methods for ampscript concepts, personalization strings, conditional content, and data lookup and sender profiles, delivery profiles, send classifications, domains, and authentication.
Test, document, and troubleshoot preview, validation, qa, accessibility, rendering, and approval workflows.
