Marketing Analytics Forecasting Models with Excel

Course Description

SkillDynamo’s Marketing Analytics Forecasting Models with Excel course develops practical, role-relevant capability in marketing analytics and forecasting in Excel using data preparation, descriptive analysis, segmentation, regression, time series, scenarios, dashboards, and decision communication. The learning path progresses from essential concepts and planning to implementation, validation, troubleshooting, and operational use.

Learners work through realistic scenarios, guided demonstrations, applied exercises, and evidence-based reviews. Each topic is connected to workplace responsibilities, common risks, quality controls, and measurable outcomes.

The content is independently written for SkillDynamo using the supplied source page as the title, update-date, and topic-alignment reference. Learners finish with an applied scenario and a prioritized improvement plan.

What You Will Learn

• Define marketing objectives, funnels, channels, campaigns, customers, measures, dimensions, KPIs, data sources, and analysis questions
• Prepare Excel tables, clean data, manage missing values, standardize categories, calculate descriptive statistics, and validate definitions
• Analyze acquisition, conversion, retention, churn, lifetime value, campaign performance, channel contribution, cohorts, and profitability
• Use filters, PivotTables, charts, scoring, segmentation, correlation, hypothesis awareness, and comparison frameworks
• Build trend, moving average, exponential smoothing awareness, seasonality, regression, drivers, assumptions, and forecast evaluation
• Create scenarios, sensitivity analysis, what-if models, confidence awareness, error measures, and risk-adjusted forecasts
• Build marketing dashboards with KPIs, charts, slicers, variance, trends, forecasts, and stakeholder-focused narratives
• Validate models, document limitations, compare actuals, communicate recommendations, and create an improvement plan

SkillDynamo Training Approach

SkillDynamo delivers this Marketing Analytics Forecasting Models with Excel course through instructor-led demonstrations, hands-on exercises, scenario analysis, validation checklists, structured troubleshooting, evidence-based reviews, and a final improvement plan linked to practical workplace outcomes.