MB-7005: Create and Manage Journeys with Dynamics 365 Customer Insights — Lesson 3: Journey Design, Personalization and Orchestration

Learning Objectives

• Build real-time and segment-based journeys with personalization, dynamic content, events, and lead handoff
• Apply testing, versioning, approvals, scheduling, operational controls, and journey lifecycle management
• Validate journey design, personalization and orchestration decisions with documented requirements, evidence, risk controls, and measurable acceptance criteria

Detailed Topics

• Build real-time and segment-based journeys with personalization: Build real-time and segment-based journeys with personalization, dynamic content, events, and lead handoff
• Apply testing: Apply testing, versioning, approvals, scheduling, operational controls, and journey lifecycle management
• Validate journey design: Validate journey design, personalization and orchestration decisions with documented requirements, evidence, risk controls, and measurable acceptance criteria

Guided Demonstration

1. Review the requirement, users, data, dependencies, permissions, risks, and expected result.
2. Demonstrate the relevant configuration, creation, administration, analysis, or development workflow step by step.
3. Capture settings, outputs, logs, screenshots, calculations, test results, and other useful evidence.
4. Compare the observed result with acceptance criteria and explain any corrective action.

Hands-On Activity

Analyze a realistic business case, compare implementation options, and validate the selected approach.

• Document assumptions, prerequisites, and the planned sequence before starting.
• Complete the activity and preserve evidence of normal, boundary, and failure behavior.
• Record issues, corrective actions, reusable notes, and the next improvement priority.

Scenario Analysis

• Identify the business or technical decision that must be made.
• Compare valid implementation approaches and their trade-offs.
• Consider security, privacy, accessibility, performance, support, and operational impact.

Troubleshooting Focus

• Separate symptoms from causes and collect evidence before applying a fix.
• Check configuration, data, permissions, dependencies, capacity, connectivity, and recent changes.
• Validate rollback, recovery, ownership, user impact, and business continuity.

Validation Checklist

• The requirement, scope, inputs, and expected outcome are clear.
• The selected design or configuration is documented and follows approved standards.
• Normal, boundary, failure, security, accessibility, and operational conditions are reviewed.
• The result is supported by evidence and the next improvement is prioritized.

Lesson Outcome

Learners can explain and apply Journey Design, Personalization and Orchestration in a realistic scenario and validate the result with documented evidence.