MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights — Lesson 2: Segments, Measures and Customer Intelligence

Learning Objectives

• Build static and dynamic segments with attributes, behaviors, measures, exclusions, and business rules
• Create measures and insights for value, engagement, lifecycle, propensity, and operational decisions
• Validate segments, measures and customer intelligence decisions with documented requirements, test evidence, risk controls, and measurable acceptance criteria

Detailed Topics

• Build static and dynamic segments with attributes: Build static and dynamic segments with attributes, behaviors, measures, exclusions, and business rules
• Create measures and insights for value: Create measures and insights for value, engagement, lifecycle, propensity, and operational decisions
• Validate segments: Validate segments, measures and customer intelligence decisions with documented requirements, test evidence, risk controls, and measurable acceptance criteria

Guided Demonstration

1. Review the requirement, users, data, dependencies, permissions, risks, and expected result.
2. Demonstrate the relevant configuration, development, analysis, administration, or support workflow step by step.
3. Capture settings, outputs, logs, screenshots, calculations, test results, and other useful evidence.
4. Compare the observed result with acceptance criteria and explain any corrective action.

Hands-On Activity

Develop a customer segment and measurement framework.

• Document assumptions, prerequisites, and the planned sequence before starting.
• Complete the activity and preserve evidence of normal, boundary, and failure behavior.
• Record issues, corrective actions, reusable notes, and the next improvement priority.

Scenario Analysis

• Identify the business or technical decision that must be made.
• Compare valid implementation approaches and their trade-offs.
• Consider security, privacy, accessibility, performance, support, and operational impact.

Troubleshooting Focus

• Separate symptoms from causes and collect evidence before applying a fix.
• Check configuration, data, permissions, dependencies, capacity, connectivity, and recent changes.
• Validate rollback, recovery, ownership, user impact, and business continuity.

Validation Checklist

• The requirement, scope, inputs, and expected outcome are clear.
• The selected design or configuration is documented and follows approved standards.
• Normal, boundary, failure, security, accessibility, and operational conditions are reviewed.
• The result is supported by evidence and the next improvement is prioritized.

Lesson Outcome

Learners can explain and apply Segments, Measures and Customer Intelligence in a realistic scenario and validate the result with documented evidence.