Data Analysis with Analysis Workspace

Course Description

The Data Analysis with Analysis Workspace course helps learners use Adobe Analytics Workspace to organize, explore, and interpret digital data. It focuses on building meaningful tables, filters, segments, visualizations, calculated metrics, anomaly checks, and shareable analysis that supports business decisions.

What You Will Learn

• Construct Analysis Workspace projects that answer specific digital performance questions.
• Combine dimensions, metrics, panels, and date ranges into reliable analysis views.
• Use segmentation to compare visitor behavior without confusing audience definitions.
• Interpret fallout and flow visualizations to locate conversion and navigation friction.
• Create calculated metrics that reflect meaningful business rules rather than vanity numbers.
• Investigate anomalies by checking context, period comparisons, and supporting evidence.
• Prepare concise insight summaries that connect observed patterns to recommended actions.
• Share workspace findings in a format that business users can review and reuse.