Customer Discovery and User-Centric Product Thinking

Module Description

Successful products are built by understanding customer problems and delivering meaningful solutions. This module develops customer discovery skills and user-focused decision-making.

Learning Objectives

• Understand customer needs
• Conduct product discovery
• Identify user problems
• Improve customer value

Topics Covered

• Customer-Centric Product Management
• User Research Techniques
• Customer Interviews
• Personas
• Customer Journey Mapping
• Problem Identification
• User Needs Analysis
• Customer Feedback Loops
• Design Thinking
• Empathy-Based Product Decisions