Adobe Real-Time Customer Data Platform (RTCDP) Business Practitioner (AD0-E605)
Adobe Real-Time Customer Data Platform (RTCDP) enables organizations to unify customer data from multiple online and offline sources, create rich […]
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-by SkillDynamo
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Course Description
Adobe Real-Time Customer Data Platform (RTCDP) enables organizations to unify customer data from multiple online and offline sources, create rich customer profiles, build intelligent audience segments, and activate those audiences across various marketing channels in real time. Built on Adobe Experience Platform (AEP), RTCDP empowers marketers and business users to deliver personalized customer experiences while maintaining data governance and privacy compliance.
This instructor-led training is designed specifically for Business Practitioners, including Digital Marketers, Customer Experience Managers, Campaign Managers, Business Analysts, Product Owners, and Marketing Operations teams. The course focuses on understanding customer data, audience creation, identity resolution, segmentation, activation, governance, reporting, and business best practices without requiring deep technical implementation knowledge.
Through demonstrations, guided exercises, and real-world business scenarios, participants will learn how to leverage Adobe RTCDP to drive customer engagement, improve marketing effectiveness, and deliver personalized experiences across multiple channels.
What You Will Learn
- Troubleshoot Introduction to Adobe RTCDP for performance tuning outcomes.
- Integrate Identity Resolution for connection setup outcomes.
- Model Audience Fundamentals for audience activation outcomes.
- Customize Audience Activation for workflow planning outcomes.
- Translate Data Governance and Privacy for database access outcomes.
- Refine Adobe RTCDP Integrations for project coordination outcomes.
- Map RTCDP Administration for Business Users for custom field design outcomes.
- Analyze End-to-End Business Workshop for GraphQL delivery outcomes.
Curriculum
- 1 Section
- 16 Lessons
- 32 Hours
- Adobe Real-Time Customer Data Platform (RTCDP) Business Practitioner (AD0-E605) Curriculum16 Items
- 1.1Introduction to Adobe RTCDP30 Minutes
- 1.2Customer Data Fundamentals30 Minutes
- 1.3Identity Resolution30 Minutes
- 1.4Data Sources and Customer Profile30 Minutes
- 1.5Audience Fundamentals30 Minutes
- 1.6Audience Segmentation30 Minutes
- 1.7Audience Activation30 Minutes
- 1.8Customer Journey Use Cases30 Minutes
- 1.9Business Reporting and Insights30 Minutes
- 1.10Data Governance and Privacy30 Minutes
- 1.11Business Best Practices30 Minutes
- 1.12Adobe RTCDP Integrations30 Minutes
- 1.13Customer Personalization Strategy30 Minutes
- 1.14RTCDP Administration for Business Users30 Minutes
- 1.15Real-World Business Use Cases30 Minutes
- 1.16End-to-End Business Workshop30 Minutes
Ankur
Ankur is a Strategic MarTech Consultant with over 15 years of experience delivering customer-centric solutions for global enterprises.
He has a proven track record of designing scalable architectures and leading cross-functional teams to achieve measurable business outcomes.
His expertise spans BFSI, Life Sciences, Retail, and Entertainment industries.
Ankur specializes in discovery, solution design, and implementation of omnichannel customer journeys.
He is highly skilled in data-driven personalization and enterprise integrations.
He has successfully delivered end-to-end implementations of Adobe Campaign, CJA and Adobe Experience Platform across multiple industries.
Ankur has led discovery workshops to identify business objectives, challenges, and optimal solution architectures.
He has designed and deployed omnichannel communication strategies using Adobe Campaign Standard and Adobe Campaign Classic.
He regularly supports clients through optimization reviews, strategic guidance, and roadmap planning.
He has also contributed to the adoption and enablement of Adobe Journey Optimizer, CJA, driving real-time personalization initiatives.
Student Reviews
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Previously imported course feedback
Harper (USA)
Ankur delivered the RTCDP Business Practitioner training exceptionally well. The concepts were explained in a structured manner with practical business examples that made learning easy.
Samuel Jackson(Canada)
The training provided an excellent understanding of Adobe RTCDP, customer profiles, audience segmentation, and activation strategies. The hands-on exercises reinforced the concepts effectively.
Sana Fatima(Qatar)
Best training ever attended on Adobe technology since I started my career.
Farwa Shaik(Oman)
Ankur ensured all t opics are covered properly and students follow with labs.
Brain Johnson(Spain)
Trainer expertise helped me to understand AEP properly and material was very help to follow concepts.
Mansoor AL Shaik(Dubai)
I particularly enjoyed the audience creation and segmentation modules. The practical scenarios helped me understand how to build effective marketing audiences for real business use cases.
Praveen Kumar(INDIA)
The sessions on customer journey planning and audience activation across Adobe Experience Cloud applications were highly informative and relevant to our organization.
Frank T(USA)
The course content was comprehensive and covered all the important business practitioner topics required for the AD0-E605 certification and real-world implementations.
Emily Williams(USA)
Ankur encouraged active participation throughout the training and patiently answered every question with detailed explanations and examples
Bruce Thomas(USA)
The customer profile and identity graph demonstrations helped me understand how Adobe RTCDP creates a unified customer view across multiple channels.
Frank Baner(Canada)
The real-world marketing use cases shared during the training demonstrated how RTCDP supports customer acquisition, retention, and personalized engagement.
Grace Williams(Germany)
I found the integration overview with Adobe Journey Optimizer, Adobe Target, and Adobe Analytics very valuable for understanding the overall Adobe Experience Cloud ecosystem.
Amelia James (UK)
Ankur shared several implementation best practices and practical tips that will help us design scalable audience strategies within Adobe RTCDP.
Sophia (USA)
The customer journey and personalization sessions provided valuable insights into delivering consistent omnichannel customer experiences.
Mohammed Naveed(Kuwait)
The reporting and audience performance modules helped me understand how to measure campaign effectiveness and optimize marketing initiatives.
Oliver Johnson(UK)
Ankur's industry experience and practical implementation knowledge added tremendous value to the training. His examples made complex topics much easier to understand.
Harpreet Singh(INDIA)
Best Adobe RTCDP Business Practitioner (AD0-E605) training program. Ankur's professional delivery, engaging teaching style, and practical approach made the sessions highly informative and valuable.
Ikram Khan(Dubai)
Professional trainer with industry knowledge was very helpful for this training. Material was also good for RTCDP training.
