Business Reporting and Data Storytelling

Business Reporting and Data Storytelling

• Topics Covered
• Transforming data into insights
• Identifying trends and opportunities
• Root cause analysis
• Executive reporting techniques
• Data visualization principles
• Stakeholder communication
• Action-oriented reporting
• Hands-On Exercises
• Develop an executive summary
• Present campaign insights
• Learning Outcomes
• Communicate reporting insights effectively to stakeholders.
• Capstone Project
• Campaign Performance Reporting Scenario
• Participants will analyze a complete marketing campaign and create a reporting package.
• Project Activities
• Review delivery reports
• Analyze tracking performance
• Evaluate campaign KPIs
• Assess audience engagement
• Identify optimization opportunities
• Develop business recommendations
• Prepare executive reporting dashboard
• Deliverables
• Campaign Performance Report
• KPI Dashboard
• Deliverability Analysis
• Engagement Analysis
• Executive Summary
• Optimization Recommendations
• Skills Acquired
• Upon completion of this training, participants will be able to:
• ✅ Navigate Adobe Campaign Classic reporting tools confidently
• ✅ Access and interpret standard reports
• ✅ Analyze delivery and engagement performance
• ✅ Monitor campaign KPIs and marketing effectiveness
• ✅ Evaluate deliverability metrics
• ✅ Create and customize reports
• ✅ Export and share reporting data
• ✅ Generate actionable business insights
• ✅ Build executive reporting summaries
• ✅ Support data-driven marketing optimization initiatives
• Recommended Audience
• Campaign Managers
• Marketing Operations Teams
• Marketing Analysts
• Business Analysts
• CRM Specialists
• Digital Marketing Professionals
• Adobe Campaign Power Users
• Marketing Reporting Teams
• Customer Engagement Managers
• This training provides the essential reporting and analytical skills needed to maximize the value of Adobe Campaign Classic and drive continuous improvement in marketing performance and customer engagement.