Implement enterprise-grade data management practices.
Capstone Project
End-to-End Data Management Scenario
Participants will complete a comprehensive data management project involving:
Project Activities
Import customer data
Validate and cleanse records
Reconcile external datasets
Deduplicate customer profiles
Enrich customer information
Manage subscription data
Export processed audiences
Generate operational reports
Deliverables
Data Import Workflow
Data Quality Assessment Report
Deduplication Strategy
Reconciliation Process Design
Data Enrichment Workflow
Final Customer Audience Dataset
Skills Acquired
Upon completion of this training, participants will be able to:
✅ Understand Adobe Campaign Classic data architecture
✅ Manage recipient and customer profile data
✅ Import and export customer datasets
✅ Design and automate data management workflows
✅ Perform data cleansing and validation
✅ Implement deduplication and reconciliation processes
✅ Enrich customer profiles with external data
✅ Manage subscriptions and consent data
✅ Monitor and troubleshoot data operations
✅ Apply data governance and compliance best practices
✅ Support enterprise marketing operations with high-quality customer data
Recommended Audience
Adobe Campaign Administrators
Adobe Campaign Developers
Marketing Operations Specialists
CRM Analysts
Data Analysts
Campaign Managers
Technical Consultants
Solution Architects
Implementation Teams
Customer Data Management Teams
This course provides a strong foundation in Adobe Campaign Classic data management and equips participants with the practical skills required to maintain accurate, compliant, and campaign-ready customer data in enterprise marketing environments.
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