Adobe Campaign Reporting Fast Track
The Adobe Campaign Classic Reporting Training is designed for marketing professionals, campaign managers, business analysts, marketing operations teams, and Adobe […]
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-by SkillDynamo
- 0 Students
- Last updated
Course Description
The Adobe Campaign Classic Reporting Training is designed for marketing professionals, campaign managers, business analysts, marketing operations teams, and Adobe Campaign users who want to effectively measure, analyze, and optimize campaign performance using Adobe Campaign Classic reporting capabilities. This comprehensive course provides participants with the knowledge and practical skills required to access, interpret, customize, and create reports that support data-driven marketing decisions.
The training covers Adobe Campaign Classic reporting architecture, standard reports, tracking and delivery analysis, campaign performance measurement, dashboard creation, KPI development, data extraction techniques, and reporting best practices. Participants will learn how to analyze customer engagement, monitor email deliverability, evaluate campaign effectiveness, and generate actionable insights from campaign data.
Through hands-on exercises and real-world business scenarios, learners will gain experience working with delivery logs, tracking logs, campaign reports, subscription metrics, and custom reporting solutions. The course also introduces reporting optimization techniques and best practices for communicating insights to stakeholders.
Upon completion, participants will be able to confidently use Adobe Campaign Classic reporting tools to monitor marketing performance, identify optimization opportunities, and support strategic business decision-making.
What You Will Learn
- Diagnose Introduction to Adobe Campaign Classic Reporting, with source-aligned decisions.
- Organize Reporting Fundamentals and Data Sources, with source-aligned decisions.
- Translate Navigating Adobe Campaign Reports, with source-aligned decisions.
- Refine Delivery Reporting, with source-aligned decisions.
- Connect Tracking and Engagement Reporting, with source-aligned decisions.
- Compare Campaign Performance Analysis, with source-aligned decisions.
- Prepare Subscription and Preference Reporting, with source-aligned decisions.
- Strengthen Deliverability Reporting, with source-aligned decisions.
Course Curriculum
- Introduction to Adobe Campaign Classic Reporting
- Reporting Fundamentals and Data Sources
- Navigating Adobe Campaign Reports
- Delivery Reporting
- Tracking and Engagement Reporting
- Campaign Performance Analysis
- Subscription and Preference Reporting
- Deliverability Reporting
- Dashboard Analysis and KPI Monitoring
- Advanced Reporting Techniques
- Data Extraction and Exporting
- Reporting for Marketing Optimization
- Custom Report Development Overview
- Reporting Best Practices
- Business Reporting and Data Storytelling
Curriculum
- 1 Section
- 15 Lessons
- 20 Hours
- Adobe Campaign Reporting Fast Track Curriculum15 Items
- 1.1Introduction to Adobe Campaign Classic Reporting30 Minutes
- 1.2Reporting Fundamentals and Data Sources30 Minutes
- 1.3Navigating Adobe Campaign Reports30 Minutes
- 1.4Delivery Reporting30 Minutes
- 1.5Tracking and Engagement Reporting30 Minutes
- 1.6Campaign Performance Analysis30 Minutes
- 1.7Subscription and Preference Reporting30 Minutes
- 1.8Deliverability Reporting30 Minutes
- 1.9Dashboard Analysis and KPI Monitoring30 Minutes
- 1.10Advanced Reporting Techniques30 Minutes
- 1.11Data Extraction and Exporting30 Minutes
- 1.12Reporting for Marketing Optimization30 Minutes
- 1.13Custom Report Development Overview30 Minutes
- 1.14Reporting Best Practices30 Minutes
- 1.15Business Reporting and Data Storytelling30 Minutes
Manish
An accomplished Adobe Campaign and Adobe Experience Platform (AEP) Consultant with over 12+ years of experience delivering customer engagement, marketing automation, and data-driven marketing solutions. Possesses strong expertise in Adobe Campaign Classic (ACC) v7 and Adobe Campaign Standard, including campaign development, workflow design, audience segmentation, personalization, and multi-channel campaign execution.
Demonstrated experience in developing and maintaining custom schemas, workflows, delivery templates, and data integrations within Adobe Campaign environments. Skilled in troubleshooting and performance optimization using Adobe Campaign monitoring and administration tools, including Control Panel, Instance Monitoring, and Audit Logs.
Experienced in leveraging Adobe Experience Platform to orchestrate and deliver personalized customer experiences across digital channels. Proficient in integrating AEP with CRM systems, data warehouses, and third-party applications to ensure seamless customer data availability and activation.
Strong analytical capabilities with hands-on experience using Adobe Analytics and related reporting tools to measure campaign effectiveness, analyze customer behavior, and generate actionable business insights. Adept at improving marketing automation processes, enhancing operational efficiency, and driving continuous optimization initiatives.
Recognized for excellent leadership, organizational, and project management skills, with a proven ability to collaborate effectively with cross-functional business and technical teams. Committed to staying current with Adobe Experience Cloud innovations and industry best practices to help organizations maximize customer engagement and marketing performance.
Adobe Certified Professional – Adobe Campaign Classic Developer Adobe Certified Professional - Adobe Journey Optimizer Business Practitioner. Certificate of completion – Adobe Experience Platform – Custom
Student Reviews
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Previously imported course feedback
Lokesh Kumar (INDIA)
Manish demonstrated excellent knowledge of Adobe Campaign Classic and explained complex concepts in a very easy-to-understand manner. The hands-on exercises were particularly helpful.
Micheal Scofield (USA)
The training was well-structured and interactive. Manish provided real-world examples that helped us understand how Adobe Campaign is used in enterprise environments.
Sameer Khan (Kuwait)
I appreciated Manish's patience in answering all questions. His deep understanding of workflows and audience targeting made the sessions highly valuable
Seema (INDIA)
One of the best Adobe Campaign trainers I have worked with. The practical labs and troubleshooting scenarios significantly improved my confidence in using ACC.
Fardeen Mohammed (Bahrain)
Manish explained campaign workflows, deliveries, and personalization features very clearly. The sessions were engaging and informative.
Johnson (UK)
The training covered both functional and technical aspects of Adobe Campaign Classic. Manish ensured everyone was following along before moving to the next topic.Excellent trainer with strong product knowledge. The examples used during segmentation and workflow design helped connect theory with practical implementation.
Vishal Kumar (Singapore)
The training materials were comprehensive, and Manish provided additional tips and shortcuts that are not typically covered in standard documentation.Great balance between presentation and hands-on activities. Manish encouraged participation and created a collaborative learning environment.
Suraj Kapoor (Australia)
Very professional and knowledgeable trainer. The capstone exercise helped reinforce all the concepts learned during the training.
Jasmin (Canada)
Excellent coverage of email deliveries, personalization, and campaign execution. Manish ensured we gained hands-on experience with every major topic.
Nashra Fatima(Saudi Arabia)
The training exceeded my expectations. The workflow design exercises and reporting demonstrations were especially useful.
