MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights
Build practical skills in using Dynamics 365 Customer Insights to unify customer data, build profiles and segments, orchestrate journeys, personalize engagement, and measure outcomes through four structured lessons with demonstrations, hands-on activities, troubleshooting, validation checklists, and an applied improvement plan.
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-by SkillDynamo
- 0 Students
- Last updated
Course Description
This SkillDynamo course develops practical, role-relevant capability in using Dynamics 365 Customer Insights to unify customer data, build profiles and segments, orchestrate journeys, personalize engagement, and measure outcomes. The learning path progresses from essential concepts and planning to implementation, validation, troubleshooting, and operational use.
Learners work through realistic scenarios, guided demonstrations, applied exercises, and evidence-based reviews. Every topic is connected to workplace responsibilities, common risks, quality controls, and measurable outcomes.
The course helps professionals make informed decisions, identify failure points, communicate results, and create an actionable improvement plan for future projects.
What You Will Learn
- Identify customer-data sources, identities, relationships, quality, ownership, consent, and business requirements
- Configure ingestion, mapping, matching, merging, unification rules, profiles, measures, and data refresh
- Build static and dynamic segments with attributes, behaviors, measures, exclusions, and business rules
- Create measures and insights for value, engagement, lifecycle, propensity, and operational decisions
- Design real-time journeys, triggers, channels, branches, conditions, frequency, exits, and goals
- Use personalization, content, consent, preferences, testing, and human-review requirements
- Interpret journey, channel, segment, profile, conversion, engagement, and operational analytics
- Apply privacy, consent, security, governance, experimentation, troubleshooting, and continuous improvement
SkillDynamo Training Approach
SkillDynamo delivers this course through demonstrations, hands-on exercises, scenario analysis, validation checklists, structured troubleshooting, solution reviews, and a final improvement plan. Learners repeatedly practice planning, implementation, evidence collection, testing, correction, and communication so the skills transfer confidently into real workplace situations.
Curriculum
- 1 Section
- 4 Lessons
- 8 Weeks
- Course Curriculum4 Items
- 1.1MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights — Lesson 1: Customer Data Sources, Unification and Profiles2 hours
- 1.2MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights — Lesson 2: Segments, Measures and Customer Intelligence2 hours
- 1.3MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights — Lesson 3: Journeys, Triggers and Personalization2 hours
- 1.4MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights — Lesson 4: Analytics, Compliance and Experience Optimization2 hours
SkillDynamo Expert Team
SkillDynamo instructors combine platform knowledge, practical implementation experience, guided demonstrations, scenario-based exercises, troubleshooting methods, and validation checklists to help learners apply the course skills confidently in real work.
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