MB-220T00: Dynamics 365 Customer Insights – Journeys

Course Description

This SkillDynamo course develops practical, role-relevant capability in designing and operating Dynamics 365 Customer Insights – Journeys for data, consent, segments, content, real-time journeys, analytics, and governance. The learning path progresses from essential concepts and planning to implementation, validation, troubleshooting, and operational use.

Learners work through realistic scenarios, guided demonstrations, applied exercises, and evidence-based reviews. Every topic is connected to workplace responsibilities, common risks, quality controls, and measurable outcomes.

The course helps professionals make informed decisions, identify failure points, communicate results, and create an actionable improvement plan for future projects.

What You Will Learn

• Configure business units, users, settings, compliance profiles, consent, preferences, domains, channels, and data sources
• Prepare contacts, leads, profiles, attributes, interactions, data quality, ownership, and privacy requirements
• Build segments with attributes, behaviors, exclusions, measures, and refresh logic
• Create emails, forms, pages, templates, content blocks, events, registrations, accessibility, and brand controls
• Design trigger-based and segment-based journeys with branches, conditions, wait steps, frequency, exits, and goals
• Use personalization, testing, approvals, lead scoring, sales handoff, and exception handling
• Analyze journey, channel, segment, conversion, engagement, consent, event, and operational performance
• Apply security, privacy, experimentation, troubleshooting, lifecycle, support, and improvement practices

SkillDynamo Training Approach

SkillDynamo delivers this course through demonstrations, hands-on exercises, scenario analysis, validation checklists, structured troubleshooting, solution reviews, and a final improvement plan. Learners repeatedly practice planning, implementation, evidence collection, testing, correction, and communication so the skills transfer confidently into real workplace situations.