Develop and Customize Data Models in Adobe Campaign Classic

Course Description

The Develop and Customize Data Models in Adobe Campaign Classic course supports learners who need to shape campaign data structures. It covers schemas, fields, relationships, lists, forms, data views, workflow considerations, validation, and controlled deployment of model changes.

What You Will Learn

• Extend Adobe Campaign Classic schemas to support new marketing data requirements.
• Select attribute types that match targeting, reporting, and form usage needs.
• Configure relationships between entities so workflows can access linked information.
• Customize forms and lists to make operational data easier to review.
• Validate schema updates before exposing changes to production workflows.
• Assess downstream campaign risks caused by model or relationship changes.
• Prepare deployment notes that explain why each data customization exists.
• Maintain data model documentation for administrators and campaign specialists.