Adobe Audience Manager (AAM): Organize and Build Audience Profiles
Adobe Audience Manager (AAM) is Adobe Experience Cloud’s Data Management Platform (DMP) that enables organizations to collect, organize, segment, and […]
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Course Description
Adobe Audience Manager (AAM) is Adobe Experience Cloud’s Data Management Platform (DMP) that enables organizations to collect, organize, segment, and activate audience data across digital channels. This instructor-led training course provides participants with a comprehensive understanding of Adobe Audience Manager, including data collection, audience segmentation, trait and segment creation, profile management, audience activation, reporting, and integrations within the Adobe Experience Cloud ecosystem.
The course is designed to help marketers, data analysts, audience managers, implementation specialists, and digital experience professionals leverage first-party, second-party, and third-party data to build rich audience profiles and deliver highly targeted marketing campaigns.
Participants will gain hands-on experience creating audience traits and segments, managing data sources, configuring destinations, and activating audiences across advertising and marketing platforms.
By the end of this training, learners will be able to confidently organize customer data, build audience profiles, create actionable audience segments, and activate them to drive personalization and marketing effectiveness.
What You Will Learn
- Differentiate Introduction to Adobe Audience Manager, with source-aligned decisions.
- Plan Audience Manager User Interface and Navigation, with source-aligned decisions.
- Test Data Collection Fundamentals, with source-aligned decisions.
- Inspect Data Sources Management, with source-aligned decisions.
- Sequence Traits Creation and Management, with source-aligned decisions.
- Activate Segment Creation and Audience Building, with source-aligned decisions.
- Classify Profile Merge Rules and Identity Management, with source-aligned decisions.
- Reconcile Audience Marketplace and Third-Party Data, with source-aligned decisions.
Course Curriculum
- Introduction to Adobe Audience Manager
- Audience Manager User Interface and Navigation
- Data Collection Fundamentals
- Data Sources Management
- Traits Creation and Management
- Segment Creation and Audience Building
- Profile Merge Rules and Identity Management
- Audience Marketplace and Third-Party Data
- Audience Activation and Destinations
- Adobe Experience Cloud Integrations
- Audience Reporting and Analytics
- Data Governance and Privacy
- Audience Strategy and Best Practices
- Real-World Business Use Cases
- Capstone Workshop
Curriculum
- 1 Section
- 15 Lessons
- 24 Hours
- Adobe Audience Manager (AAM): Organize and Build Audience Profiles Curriculum15 Items
- 1.1Introduction to Adobe Audience Manager30 Minutes
- 1.2Audience Manager User Interface and Navigation30 Minutes
- 1.3Data Collection Fundamentals30 Minutes
- 1.4Data Sources Management30 Minutes
- 1.5Traits Creation and Management30 Minutes
- 1.6Segment Creation and Audience Building30 Minutes
- 1.7Profile Merge Rules and Identity Management30 Minutes
- 1.8Audience Marketplace and Third-Party Data30 Minutes
- 1.9Audience Activation and Destinations30 Minutes
- 1.10Adobe Experience Cloud Integrations30 Minutes
- 1.11Audience Reporting and Analytics30 Minutes
- 1.12Data Governance and Privacy30 Minutes
- 1.13Audience Strategy and Best Practices30 Minutes
- 1.14Real-World Business Use Cases30 Minutes
- 1.15Capstone Workshop30 Minutes
Krishna
Krishna is a highly experienced AdTech and Data Management Platform (DMP) Consultant with nearly 10 years of professional experience spanning ad operations, technology consulting, web development, and digital marketing technology implementations. As an Adobe Certified Expert, Krishna has successfully helped organizations leverage audience data, customer insights, and marketing technologies to improve audience targeting, personalization, and campaign effectiveness.
Currently working with a dynamic team, Krishna specializes in the implementation, administration, and optimization of leading Data Management Platforms, with a primary focus on Adobe Audience Manager (AAM). In addition to Adobe Audience Manager, he has hands-on experience supporting Oracle BlueKai, Salesforce DMP, Adobe Analytics, and various advertising technology platforms.
Krishna has extensive experience designing and implementing complex audience management solutions, developing data strategies, and enabling organizations to build meaningful customer profiles for activation across multiple marketing and advertising channels. His expertise includes audience segmentation, data onboarding, identity management, data governance, audience activation, and cross-platform integrations.
As a trainer, Krishna combines practical implementation knowledge with real-world business experience, enabling participants to understand both the technical and strategic aspects of Adobe Audience Manager. His training approach focuses on hands-on learning, industry best practices, and practical use cases that help learners apply concepts effectively in enterprise environments.
Professional Certifications Adobe Certified Expert Core Expertise Adobe Audience Manager (AAM) Data Management Platform (DMP) Strategy Audience Segmentation and Activation Customer Data Collection and Organization Identity Management and Profile Building Audience Taxonomy Design Data Governance and Quality Management Audience Analytics and Insights Digital Marketing Technology Implementations Ad Operations and Audience Monetization Technical Competencies Adobe Technologies Adobe Audience Manager Adobe Analytics (Implementation and Fundamentals) Adobe Experience Cloud Ecosystem Data Management Platforms Adobe Audience Manager Oracle BlueKai Salesforce DMP Advertising Technologies Google AdSense DoubleClick for Publishers (DFP) Business & Productivity Tools Microsoft Office Suite Key Professional Experience Adobe Audience Manager Implementation Design and implementation of audience management solutions Audience segmentation and profile creation Data source onboarding and integration Destination configuration and audience activation Cross-device audience management Data Strategy & Governance Establishing data quality monitoring frameworks Designing measurement and reporting processes Creating audience taxonomy and governance models Ensuring data consistency and operational efficiency Project Management Scoping and defining DMP implementation projects Creating and managing project plans Coordinating implementation and operational activities Managing stakeholder expectations and delivery timelines Advanced Use Cases Implementing custom audience solutions Integrating DMP platforms with marketing technologies Supporting complex audience activation requirements Solving challenging data management and segmentation scenarios Training Areas Adobe Audience Manager Fundamentals Audience Segmentation and Profile Building Trait and Segment Creation Data Source Management Audience Activation and Destinations Identity Management and Profile Merge Rules Data Governance and Best Practices Adobe Experience Cloud Integrations Audience Analytics and Reporting DMP Strategy and Implementation Industry Experience Digital Advertising Ad Operations Marketing Technology Customer Data Management Audience Intelligence Digital Analytics
Krishna brings a unique blend of technical expertise, strategic consulting experience, and hands-on implementation knowledge. His practical understanding of audience management platforms and digital marketing technologies enables learners to gain valuable insights into building, managing, and activating customer audiences
Student Reviews
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Previously imported course feedback
Nitish Kumar (INDIA)
The training was highly structured across all modules—from data collection to activation. Krishna ensured we understood each topic before moving forward.
Nizam Khan (Yamen)
I really liked the way Krishna explained traits, segments, and audience building. The hands-on exercises made it very easy to understand.
Madhav(INDIA)
The UI navigation session was extremely helpful. Session was very interactive and engaging.
Lucy Ray(Canada)
Krishna’s explanation of data collection types (first-party, second-party, and third-party) was very clear and practical.
Jabeen AL Thani(Saudi Arabia)
The data source management module was very useful. Krishna showed real-time examples of CRM and cross-device data setup.
Isabel (Dubai)
I now clearly understand how traits are created and used in real projects.The segment creation and audience building module was one of the best parts of the training.
Irfan Khan (Malasiya)
Trainer explained profile merge rules and identity resolution in a very structured way. This was one of the most valuable sessions.
Himani Saxena (INDIA)
The audience activation module was very practical. Krishna showed how segments are activated across destinations effectively.
Hidayath Baig(Bahrain)
Integration topics with Adobe Analytics, Adobe Target, and Adobe Campaign were explained with real-world use cases. Trainer is very experienced I can say.
Victor Thomas(France)
The reporting and analytics module helped me understand how to measure audience performance and activation success.His explanation of governance, GDPR, and CCPA compliance was very clear and relevant for real-world implementations.
Lalit Gopalan (Oman)
The best part of the training was the real-world use cases across e-commerce, BFSI, retail, and B2B industries.
Kritika Krishnan (Australia)
The capstone workshop helped me connect all modules together. Krishna guided us through end-to-end implementation steps.
Yaseen Begum (INDIA)
Krishna ensured all participants were engaged during hands-on exercises, especially while configuring traits and segments.I now feel confident working with Adobe Audience Manager after this training.
