Adobe Customer Journey Analytics for Business Users – (AD0-E608)
Adobe Customer Journey Analytics (CJA) Business User Training is designed for analysts, marketers, and business users who want to leverage […]
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-by SkillDynamo
- 0 Students
- Last updated
Course Description
Adobe Customer Journey Analytics (CJA) Business User Training is designed for analysts, marketers, and business users who want to leverage customer journey data to drive informed business decisions. This course provides a comprehensive introduction to Adobe Customer Journey Analytics and its role in delivering cross-channel customer insights. Participants will learn how to navigate the CJA interface, explore data, and build meaningful reports and dashboards using Analysis Workspace. The training covers key concepts such as dimensions, metrics, segments, calculated metrics, and customer journey analysis. Learners will gain hands-on experience analyzing customer behavior across digital and offline touchpoints. The course also introduces attribution models and their application in measuring marketing effectiveness. Through practical exercises and real-world business scenarios, participants will learn how to identify trends, uncover opportunities, and optimize customer experiences. Emphasis is placed on transforming data into actionable insights and communicating findings to stakeholders. By the end of the course, participants will be equipped to confidently use Customer Journey Analytics to support business objectives and data-driven decision-making.
What You Will Learn
- Introduction to Customer Journey Analytics: refine CJA Business practice task 1.
- Customer Journey Analytics Data Fundamentals: connect CJA Business practice task 2.
- Navigating the Customer Journey Analytics Interface: validate CJA Business practice task 3.
- Analysis Workspace Fundamentals: coordinate CJA Business practice task 4.
- Business Reporting and KPI Analysis: calibrate CJA Business practice task 5.
- Segmentation for Customer Analysis: illustrate CJA Business practice task 6.
- Calculated Metrics and Business KPIs: translate CJA Business practice task 7.
- Customer Journey Analysis: benchmark CJA Business practice task 8.
Course Curriculum
- Introduction to Customer Journey Analytics
- Customer Journey Analytics Data Fundamentals
- Navigating the Customer Journey Analytics Interface
- Analysis Workspace Fundamentals
- Business Reporting and KPI Analysis
- Segmentation for Customer Analysis
- Calculated Metrics and Business KPIs
- Customer Journey Analysis
- Attribution Analysis
- Visualization and Advanced Analysis
- Insight Generation and Data Storytelling
- Business Use Cases and Applied Analytics
Curriculum
- 1 Section
- 12 Lessons
- 16 Hours
- Adobe Customer Journey Analytics for Business Users - (AD0-E608) Curriculum12 Items
- 1.1Introduction to Customer Journey Analytics30 Minutes
- 1.2Customer Journey Analytics Data Fundamentals30 Minutes
- 1.3Navigating the Customer Journey Analytics Interface30 Minutes
- 1.4Analysis Workspace Fundamentals30 Minutes
- 1.5Business Reporting and KPI Analysis30 Minutes
- 1.6Segmentation for Customer Analysis30 Minutes
- 1.7Calculated Metrics and Business KPIs30 Minutes
- 1.8Customer Journey Analysis30 Minutes
- 1.9Attribution Analysis30 Minutes
- 1.10Visualization and Advanced Analysis30 Minutes
- 1.11Insight Generation and Data Storytelling30 Minutes
- 1.12Business Use Cases and Applied Analytics30 Minutes
Ankur
Ankur is a Strategic MarTech Consultant with over 15 years of experience delivering customer-centric solutions for global enterprises.
He has a proven track record of designing scalable architectures and leading cross-functional teams to achieve measurable business outcomes.
His expertise spans BFSI, Life Sciences, Retail, and Entertainment industries.
Ankur specializes in discovery, solution design, and implementation of omnichannel customer journeys.
He is highly skilled in data-driven personalization and enterprise integrations.
He has successfully delivered end-to-end implementations of Adobe Campaign, CJA and Adobe Experience Platform across multiple industries.
Ankur has led discovery workshops to identify business objectives, challenges, and optimal solution architectures.
He has designed and deployed omnichannel communication strategies using Adobe Campaign Standard and Adobe Campaign Classic.
He regularly supports clients through optimization reviews, strategic guidance, and roadmap planning.
He has also contributed to the adoption and enablement of Adobe Journey Optimizer, CJA, driving real-time personalization initiatives.
Student Reviews
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Previously imported course feedback
Prem, Delhi: Ankur explained Adobe Customer Journey Analytics concepts in a very structured and easy-to-understand manner.
Mohammed Aijaz, Hyderabad: The hands-on exercises and real-world use cases helped me understand customer journey analytics and personalization.Ankur's industry experience added valuable insights beyond the course material.
Sophie Roberts, Uk: I particularly enjoyed the sessions on segmentation, customer profiles, and dynamic experiences. Ankur answered all questions patiently and ensured everyone understood the concepts clearly.
Brain Besthorne, Usa: Ankur demonstrated best practices that can be directly applied in enterprise implementations. Good training and I will recommend to my friends now.
Alex Smith, France: Excellent balance between theory and hands-on learning. Ankur's explanation of Adobe Experience Platform integration and unified profiles was exceptional.
Davis Miller, Uk: Real-time triggers, event-based journeys, and personalization topics were explained with great clarity. Ankur used relevant examples that helped us understand complex scenarios easily.
Gelbero Wilson, Canada: I gained a strong understanding of Identity Resolution & Stitching, Connection Configuration & Data Ingestion, Advanced Calculated Metrics, Analysis Workspace Advanced Techniques & Journey Analysis & Customer Pathing in detail from this class. Ankur shared practical recommendations based on his extensive implementation experience.
Mohammed Nouman, Qatar: Lookup Datasets & Data Enrichment and Cross-Channel Reporting sessions were insightful and engaging. Ankur's expertise helped us understand how to leverage CJA for meaningful customer engagement.
Lily Madison, Dubai: Course content was comprehensive, covering everything from CJA Architecture to advanced best practices. Ankur created an interactive learning environment and encouraged active participation throughout. Simply good training from Ankur.
