Adobe Customer Journey Analytics Advanced – AD0-E604
This advanced course provides in-depth knowledge of Adobe Customer Journey Analytics (CJA), focusing on architecture, data modeling, identity stitching, advanced […]
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-by SkillDynamo
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Course Description
This advanced course provides in-depth knowledge of Adobe Customer Journey Analytics (CJA), focusing on architecture, data modeling, identity stitching, advanced reporting, calculated metrics, attribution, journey analysis, governance, and enterprise-scale implementations. Participants will learn how to transform raw customer data into actionable cross-channel insights.
What You Will Learn
- Customer Journey Analytics Architecture & Foundations: package CJA Advanced practice task 1.
- Data Views & Schema Design: migrate CJA Advanced practice task 2.
- Identity Resolution & Stitching: scope CJA Advanced practice task 3.
- Connection Configuration & Data Ingestion: define CJA Advanced practice task 4.
- Advanced Data Views: select CJA Advanced practice task 5.
- Advanced Calculated Metrics: group CJA Advanced practice task 6.
- Advanced Segmentation Strategies: trace CJA Advanced practice task 7.
- Attribution Analysis: simulate CJA Advanced practice task 8.
Course Curriculum
- Customer Journey Analytics Architecture & Foundations
- Data Views & Schema Design
- Identity Resolution & Stitching
- Connection Configuration & Data Ingestion
- Advanced Data Views
- Advanced Calculated Metrics
- Advanced Segmentation Strategies
- Attribution Analysis
- Analysis Workspace Advanced Techniques
- Journey Analysis & Customer Pathing
- Lookup Datasets & Data Enrichment
- Cross-Channel Reporting
- Governance, Security & Compliance
- Performance Optimization & Troubleshooting
- Advanced Use Cases & Industry Scenarios
Curriculum
- 1 Section
- 15 Lessons
- 40 Hours
- Adobe Customer Journey Analytics Advanced - AD0-E604 Curriculum15 Items
- 1.1Customer Journey Analytics Architecture & Foundations30 Minutes
- 1.2Data Views & Schema Design30 Minutes
- 1.3Identity Resolution & Stitching30 Minutes
- 1.4Connection Configuration & Data Ingestion30 Minutes
- 1.5Advanced Data Views30 Minutes
- 1.6Advanced Calculated Metrics30 Minutes
- 1.7Advanced Segmentation Strategies30 Minutes
- 1.8Attribution Analysis30 Minutes
- 1.9Analysis Workspace Advanced Techniques30 Minutes
- 1.10Journey Analysis & Customer Pathing30 Minutes
- 1.11Lookup Datasets & Data Enrichment30 Minutes
- 1.12Cross-Channel Reporting30 Minutes
- 1.13Governance, Security & Compliance30 Minutes
- 1.14Performance Optimization & Troubleshooting30 Minutes
- 1.15Advanced Use Cases & Industry Scenarios30 Minutes
Ankur
Ankur is a Strategic MarTech Consultant with over 15 years of experience delivering customer-centric solutions for global enterprises.
He has a proven track record of designing scalable architectures and leading cross-functional teams to achieve measurable business outcomes.
His expertise spans BFSI, Life Sciences, Retail, and Entertainment industries.
Ankur specializes in discovery, solution design, and implementation of omnichannel customer journeys.
He is highly skilled in data-driven personalization and enterprise integrations.
He has successfully delivered end-to-end implementations of Adobe Campaign, CJA and Adobe Experience Platform across multiple industries.
Ankur has led discovery workshops to identify business objectives, challenges, and optimal solution architectures.
He has designed and deployed omnichannel communication strategies using Adobe Campaign Standard and Adobe Campaign Classic.
He regularly supports clients through optimization reviews, strategic guidance, and roadmap planning.
He has also contributed to the adoption and enablement of Adobe Journey Optimizer, CJA, driving real-time personalization initiatives.
Student Reviews
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Previously imported course feedback
Prem, Delhi: Ankur explained Adobe Customer Journey Analytics concepts in a very structured and easy-to-understand manner.
Mohammed Aijaz, Hyderabad: The hands-on exercises and real-world use cases helped me understand customer journey analytics and personalization.Ankur's industry experience added valuable insights beyond the course material.
Sophie Roberts, Uk: I particularly enjoyed the sessions on segmentation, customer profiles, and dynamic experiences. Ankur answered all questions patiently and ensured everyone understood the concepts clearly.
Brain Besthorne, Usa: Ankur demonstrated best practices that can be directly applied in enterprise implementations. Good training and I will recommend to my friends now.
Alex Smith, France: Excellent balance between theory and hands-on learning. Ankur's explanation of Adobe Experience Platform integration and unified profiles was exceptional.
Davis Miller, Uk: Real-time triggers, event-based journeys, and personalization topics were explained with great clarity. Ankur used relevant examples that helped us understand complex scenarios easily.
Gelbero Wilson, Canada: I gained a strong understanding of Identity Resolution & Stitching, Connection Configuration & Data Ingestion, Advanced Calculated Metrics, Analysis Workspace Advanced Techniques & Journey Analysis & Customer Pathing in detail from this class. Ankur shared practical recommendations based on his extensive implementation experience.
Mohammed Nouman, Qatar: Lookup Datasets & Data Enrichment and Cross-Channel Reporting sessions were insightful and engaging. Ankur's expertise helped us understand how to leverage CJA for meaningful customer engagement.
Lily Madison, Dubai: Course content was comprehensive, covering everything from CJA Architecture to advanced best practices. Ankur created an interactive learning environment and encouraged active participation throughout. Simply good training from Ankur.
