Adobe Experience Platform Advance Track
This Adobe Experience Platform (AEP) training provides a detailed overview of Adobe’s application services, including Real-Time CDP, Journey Optimizer, and […]
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-by SkillDynamo
- 0 Students
- Last updated
Course Description
This Adobe Experience Platform (AEP) training provides a detailed overview of Adobe’s application services, including Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.
Participants will learn how to collect, unify, govern, and activate customer data to deliver personalized experiences at scale.
The course covers audience creation, identity resolution, customer profile management, and activation across multiple destinations.
Learners will gain hands-on experience designing, testing, and publishing real-time customer journeys using Adobe Journey Optimizer.
The training also explores Customer Journey Analytics, enabling participants to analyze cross-channel customer behavior through reports, visualizations, and calculated metrics.
Through practical labs, integrated use cases, and best practices, participants will understand how RTCDP, AJO, and CJA work together to drive end-to-end customer experience orchestration.
What You Will Learn
- Introduction to Adobe Experience Platform Application Services: verify AEP Advanced practice task 1.
- Real-Time Customer Data Platform (RTCDP): compare AEP Advanced practice task 2.
- Adobe Journey Optimizer (AJO): design AEP Advanced practice task 3.
- Customer Journey Analytics (CJA): profile AEP Advanced practice task 4.
- Integrated Use Cases and Best Practices: transform AEP Advanced practice task 5.
- Adobe Experience Platform Advance Track: resolve capstone practice task 6.
- Adobe Experience Platform Advance Track: publish capstone practice task 7.
- Adobe Experience Platform Advance Track: evaluate capstone practice task 8.
Course Curriculum
- Introduction to Adobe Experience Platform Application Services
- Real-Time Customer Data Platform (RTCDP)
- Adobe Journey Optimizer (AJO)
- Customer Journey Analytics (CJA)
- Integrated Use Cases and Best Practices
Curriculum
- 1 Section
- 5 Lessons
- 24 Hours
- Adobe Experience Platform Advance Track Curriculum5 Items
Varun
Varun is a seasoned Digital Analytics and Customer Experience professional with over 15 years of experience in end-to-end digital product management, covering implementation, migration, reporting, analytics, and business insights for web and mobile applications. He has successfully onboarded 30+ websites on Adobe Analytics and Google Analytics using industry-leading tag management platforms such as Adobe Launch, DTM, GTM, and Tealium. Varun has extensive experience delivering corporate training programs on Adobe Experience Platform (AEP) and Adobe Experience Cloud solutions for global organizations including JP Morgan, Cipla, GSK, KPMG, Sony, EXL Services and Asian Paints. His expertise spans Adobe Analytics, Adobe Launch, Adobe Target, Audience Manager, RTCDP, and AEP integrations. He possesses strong knowledge of web technologies including HTML, CSS, JavaScript, and jQuery, enabling effective collaboration with development teams. Varun has also led website audits, A/B and multivariate testing initiatives, customer segmentation strategies, and digital transformation projects, helping organizations drive data-driven decision-making and customer experience optimization.
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Previously imported course feedback
Linda Wilson, Dubai: Ankur demonstrated deep expertise across RTCDP, Journey Optimizer, and Customer Journey Analytics. Topics were covered properly with all relavent examples.
Abigail Margaret, Uk: Ankur's real-world implementation experience added tremendous value to the course. The RTCDP and identity resolution sessions were particularly insightful. All students were very interactive and helped me understand from others domain knowledge.
Abhishek Reddy, Hyderabad: The Journey Optimizer modules were delivered with excellent demonstrations and use cases. Ankur simplified advanced concepts and answered all questions thoroughly. The labs helped reinforce learning effectively.
Sujata Reddy, Delhi: The Customer Journey Analytics sessions were extremely informative and practical. Guidence during was training was very encouraging and I have learnt a lot from Ankur.
Nasreen Begum, Kanpur: Ankur effectively balanced theory with hands-on exercises throughout the course.Excellent training.
Mohammed Akbar, Bangalore: This was one of the most valuable Adobe AEP trainings I have attended. Ankur's deep technical knowledge and practical insights helped bridge the gap between concepts and implementation. I will recommend this training anyone who is looking take AEP knowledge to next level.
