Adobe Analytics Level 3
This comprehensive Adobe Analytics Implementation course provides end-to-end knowledge of planning, designing, implementing, validating, and optimizing Adobe Analytics solutions for […]
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-by SkillDynamo
- 0 Students
- Last updated
Course Description
This comprehensive Adobe Analytics Implementation course provides end-to-end knowledge of planning, designing, implementing, validating, and optimizing Adobe Analytics solutions for websites, mobile applications, and digital platforms. Participants will learn how to gather business requirements, design data layers, configure report suites, and implement tracking using Adobe Experience Platform Launch. The course covers core implementation concepts including traffic variables (sProps), conversion variables (eVars), success events, campaign tracking, marketing channels, and eCommerce analytics. Learners will gain hands-on experience configuring Adobe Analytics extensions, creating data elements and rules, implementing conversion funnels, and tracking customer journeys. Advanced topics such as SPA tracking, mobile analytics, video analytics, data integrations, processing rules, classifications, and data governance are also covered. Through practical labs, debugging exercises, and a capstone project, participants will learn to validate implementations, troubleshoot issues, ensure data quality, and build scalable analytics solutions aligned with business objectives and reporting requirements.
What You Will Learn
- Pre-Implementation Planning & Solution Design: plan Analytics L3 practice task 1.
- Adobe Analytics Foundations: configure Analytics L3 practice task 2.
- Adobe Experience Platform Launch Fundamentals: validate Analytics L3 practice task 3.
- Adobe Analytics Extension Configuration: analyze Analytics L3 practice task 4.
- Page Naming & Content Tracking: connect Analytics L3 practice task 5.
- Traffic Variables (sProps) Implementation: optimize Analytics L3 practice task 6.
- Custom Traffic Variables & Internal Tracking: document Analytics L3 practice task 7.
- Campaign Tracking & Marketing Channels: troubleshoot Analytics L3 practice task 8.
Course Curriculum
- Pre-Implementation Planning & Solution Design
- Adobe Analytics Foundations
- Adobe Experience Platform Launch Fundamentals
- Adobe Analytics Extension Configuration
- Page Naming & Content Tracking
- Traffic Variables (sProps) Implementation
- Custom Traffic Variables & Internal Tracking
- Campaign Tracking & Marketing Channels
- Success Events & Conversion Tracking
- Product Tracking & eCommerce Analytics
- Purchase & Revenue Tracking
- Conversion Variables (eVars) & Merchandising
- Advanced Implementation Scenarios
- Data Management & Data Integration
- Validation, Troubleshooting & Best Practices
Curriculum
- 1 Section
- 15 Lessons
- 40 Hours
- Adobe Analytics Level 3 Curriculum15 Items
- 1.1Pre-Implementation Planning & Solution Design30 Minutes
- 1.2Adobe Analytics Foundations30 Minutes
- 1.3Adobe Experience Platform Launch Fundamentals30 Minutes
- 1.4Adobe Analytics Extension Configuration30 Minutes
- 1.5Page Naming & Content Tracking30 Minutes
- 1.6Traffic Variables (sProps) Implementation30 Minutes
- 1.7Custom Traffic Variables & Internal Tracking30 Minutes
- 1.8Campaign Tracking & Marketing Channels30 Minutes
- 1.9Success Events & Conversion Tracking30 Minutes
- 1.10Product Tracking & eCommerce Analytics30 Minutes
- 1.11Purchase & Revenue Tracking30 Minutes
- 1.12Conversion Variables (eVars) & Merchandising30 Minutes
- 1.13Advanced Implementation Scenarios30 Minutes
- 1.14Data Management & Data Integration30 Minutes
- 1.15Validation, Troubleshooting & Best Practices30 Minutes
Pooja
Pooja is a Lead Consultant with strong expertise in digital analytics implementation and tag management across client websites and single-page applications with over 10+ years of experience. She specializes in creating and maintaining SDR and technical specification documents used globally for business alignment. Also has extensive experience working with Adobe AEP.
She has hands-on experience in building and managing data layers for web applications and SPAs, enabling accurate data capture for analytics and marketing platforms. Pooja is proficient in Adobe Launch, where she develops data elements and rules to implement tracking based on business requirements.
Her expertise includes integrating third-party marketing and analytics tools such as Qualtrics, LinkedIn, and ContentSquare to enhance customer insights. She is also skilled in cross-browser testing using tools like Chrome, Firefox, and Charles Proxy for debugging and validation.
Pooja plays a key role in quality assurance, ensuring accurate tag implementation through rigorous testing and validation processes. She is responsible for approving and deploying tracking tags to production environments, ensuring reliable and scalable analytics implementations
Student Reviews
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Previously imported course feedback
Ayesha Khan, Saudi Arabia: Pooja's training provided excellent hands-on experience with Adobe Launch with AEP, report suites, and data layer implementation.The practical exercises on eVars, sProps, and campaign tracking helped me understand real-world implementation scenarios.
Priya Nair, Bangalore: The course covered Adobe Analytics implementation from planning to validation in a very structured manner.I particularly enjoyed the sessions on Marketing Channels, Success Events, and Analysis Workspace.
Amit Verma, Hyderabad: A very comprehensive program with detailed coverage of Launch, data elements, rules, and publishing workflows.The debugging exercises using Adobe Experience Cloud Debugger were extremely useful. Pooja Knowledge on Adobe Analytics is something I appreicate and her willingness to help students during all sessions is very appreciated.
Sneha Gupta, Pune: Varun explained complex concepts like conversion variables, merchandising eVars, and attribution models clearly. The hands-on labs helped me gain confidence in implementing analytics solutions independently.
Mike Scofield, Usa: Excellent training for anyone looking to master Adobe Analytics implementation. The sessions on campaign tracking, marketing channels, and conversion funnels were especially valuable.
Frank, Uk: This training provided deep insights into report suite design, data collection architecture, and validation techniques. Real-world examples made it easier to understand implementation best practices. Varun helped to understand complex topics and made it looked easier. Thanks Varun for your support during this training.
Arjun Menon, Kochin: I learned how to configure Adobe Analytics extensions, build Launch properties, and implement custom tracking.The capstone project helped me connect all implementation concepts together.
Lee Anderson, Uk: The coverage of SPA tracking, mobile analytics, and video tracking was very relevant for modern digital platforms. A highly recommended course for analytics developers and implementation specialists.
Anjali Desai, Mumbai: Varun's detailed explanation of data layers and solution design references helped me understand implementation planning. Excellent training by Varun.
Suresh Kumar, Hyderabad: Marketing attribution and campaign conversion modules were extremely helpful. I gained valuable knowledge on tracking codes, attribution logic, and reporting accuracy.
Wilson Tylor, Usa: Varun delivered this training in very friendly envirnment and it help me to ask questions openly without hasitation. His helping nature allowed me to finish all labs on time.
Ailbern, Germany: Best Adobe Analytics training I attended for my career growth. Varun is very during all sessions.
Elizabeth, Usa: Will recommend this course to my friends.
