Adobe Analytics Level 2
Adobe Analytics Advanced Training is a comprehensive, hands-on program designed to help professionals master advanced reporting, segmentation, campaign attribution, and […]
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-by SkillDynamo
- 0 Students
- Last updated
Course Description
Adobe Analytics Advanced Training is a comprehensive, hands-on program designed to help professionals master advanced reporting, segmentation, campaign attribution, and data-driven decision-making using Adobe Analytics. Participants will gain in-depth knowledge of visitor analysis, custom variables, report suites, marketing channels, and advanced reporting capabilities. The course covers key concepts such as eVars, sProps, success events, classifications, data sources, and processing rules to enhance data collection and reporting accuracy. Learners will explore advanced segmentation techniques, audience analysis, and data warehouse reporting to uncover actionable business insights. The program also includes practical training on Report Builder, dashboard creation, automated reporting, and Excel-based analytics integration. Participants will learn how to configure marketing channels, attribution models, and campaign tracking for effective marketing measurement. Advanced topics such as A/B testing, multivariate testing, Adobe Target integration, and personalization strategies are covered to support optimization initiatives. Through real-world case studies and hands-on labs, attendees will develop skills in KPI measurement, performance analysis, and executive dashboard development. The training emphasizes best practices in analytics governance, report suite administration, and data management for enterprise implementations. By the end of the course, participants will be able to transform analytics data into actionable insights that drive business growth, customer engagement, and digital optimization.
This course is structured to help learners build practical Adobe Analytics skills through guided modules, demonstrations, and applied exercises aligned to the supplied course agenda.
What You Will Learn
- Master advanced Adobe Analytics reporting concepts, data interpretation methods, and decision workflows for mature measurement teams.
- Design segmentation strategies for visitor cohorts, audience comparison, behavioral isolation, and deep-dive performance analysis.
- Configure campaign tracking, marketing attribution views, channel rules, and cross-channel measurement for optimization programs.
- Use classifications, importer workflows, lookup structures, and naming governance to enrich reporting dimensions.
- Implement eVars, sProps, success events, calculated metrics, and advanced breakdowns for precise reporting needs.
- Manage report suites, data collection architecture, implementation context, and platform structures that support analytics accuracy.
- Apply processing rules, data sources, Data Warehouse reporting, and Report Builder workflows for advanced data handling.
- Create executive dashboards, automated reports, testing insights, personalization analysis, and governance practices for enterprise analytics.
Course Curriculum
- Adobe Analytics Advanced Overview
- Segmentation Strategy & Visitor Analysis
- Campaign Management & Marketing Attribution
- Classifications & Classification Importer
- Custom Variables and Advanced Reporting
- Report Suites & Data Collection Architecture
- Data Manipulation & Processing Rules
- Marketing Channels Configuration
- Report Suite Administration & Governance
- Report Builder for Microsoft Excel
- Data Sources & External Data Integration
- Adobe Data Connectors
- Advanced Segmentation & Data Warehouse
- A/B Testing & Optimization
- Adobe Target Integration
- Analytics-Driven Decision Making
Curriculum
- 1 Section
- 16 Lessons
- 24 Hours
- Adobe Analytics Level 2 Curriculum16 Items
- 1.1Adobe Analytics Advanced Overview30 Minutes
- 1.2Segmentation Strategy & Visitor Analysis30 Minutes
- 1.3Campaign Management & Marketing Attribution30 Minutes
- 1.4Classifications & Classification Importer30 Minutes
- 1.5Custom Variables and Advanced Reporting30 Minutes
- 1.6Report Suites & Data Collection Architecture30 Minutes
- 1.7Data Manipulation & Processing Rules30 Minutes
- 1.8Marketing Channels Configuration30 Minutes
- 1.9Report Suite Administration & Governance30 Minutes
- 1.10Report Builder for Microsoft Excel30 Minutes
- 1.11Data Sources & External Data Integration30 Minutes
- 1.12Adobe Data Connectors30 Minutes
- 1.13Advanced Segmentation & Data Warehouse30 Minutes
- 1.14A/B Testing & Optimization30 Minutes
- 1.15Adobe Target Integration30 Minutes
- 1.16Analytics-Driven Decision Making30 Minutes
Pooja
Pooja is a Lead Consultant with strong expertise in digital analytics implementation and tag management across client websites and single-page applications with over 10+ years of experience. She specializes in creating and maintaining SDR and technical specification documents used globally for business alignment. Also has extensive experience working with Adobe AEP.
She has hands-on experience in building and managing data layers for web applications and SPAs, enabling accurate data capture for analytics and marketing platforms. Pooja is proficient in Adobe Launch, where she develops data elements and rules to implement tracking based on business requirements.
Her expertise includes integrating third-party marketing and analytics tools such as Qualtrics, LinkedIn, and ContentSquare to enhance customer insights. She is also skilled in cross-browser testing using tools like Chrome, Firefox, and Charles Proxy for debugging and validation.
Pooja plays a key role in quality assurance, ensuring accurate tag implementation through rigorous testing and validation processes. She is responsible for approving and deploying tracking tags to production environments, ensuring reliable and scalable analytics implementations
Student Reviews
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Previously imported course feedback
Dheeraj Kapoor, Hyderabad: The Adobe Analytics training provided excellent coverage of segmentation, campaign attribution, and reporting capabilities. The hands-on labs and dashboard exercises helped me confidently apply concepts in real-world scenarios.
Frank, Canada: A very comprehensive course that covered everything from report suites and eVars to advanced segmentation and data warehouses. Practical examples given by Pooja made complex Adobe Analytics concepts easy to understand and implement.
Haniya AL Jaber, Qatar: I gained valuable insights into marketing channels, attribution models, and campaign performance measurement. The trainer explained each topic clearly and supported learning with practical exercises.
Ikram Khan, Hyderabad: The sessions on calculated metrics, classifications, and report builder were particularly useful for my daily work. I now feel much more confident creating advanced reports and executive dashboards.
Lee White, Uk: Excellent training with a perfect balance of theory and hands-on practice. The exercises on segmentation, A/B testing, and Adobe Target integration were highly informative and engaging.
Martin, Canada: I especially appreciated the modules on Data Warehouse, Analysis Workspace, and advanced reporting techniques. The training gave me practical skills that I can immediately apply to analytics projects.
Rajat Roy, Delhi: The marketing attribution and campaign tracking sections were extremely valuable for understanding customer acquisition performance. The hands-on workshops made learning interactive and easy to follow.
Farheen Omar, Dubai: A well-structured and professionally delivered course with strong focus on real business use cases. The combination of segmentation, reporting automation, optimization, and analytics-driven decision-making was outstanding.
